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  • Published:
  • September 26, 2016

The Year Without Marketing

So as I stated last October or so, I basically cut out the whole marketing aspect of writing. I decided to give it a go for a year and see what happened. Here is what I found.

Now I did use my blogs and the odd tweet. I also used Bookbub once in March. I got lucky enough to get in there. That is the only service I’d 100% recommend that I have come across. But they are stingy indeed. You need like 100 reviews to even have a chance and/or a traditional publisher.

Anyway, guess what? I probably made more money without marketing than I did with marketing. Not that I really care a ton about the grocery money. When it reaches $1000’s then we can talk.

But did I have more sales? Nope. Sales were down from when I was marketing.

So how can that be?

Well that is simple. Ads and marketing can cost a ton. The only one getting rich off those are the sites with the “thousands of readers” who probably won’t even see it. Even one ad for say $40 a month means you have to sell at least 20-60 books to make that money back, depending on the piddly percentage you get back. And guess what? With most ad sites, no matter the book, that isn’t going to happen. At least in my experience.

Plus there was no headache of marketing, getting ads ready, wondering if the sites are legit, etc. It was simply writing and blogging away. Such a better feeling than doing all of that marketing crap.

So that is my findings. You may not get as many readers, but you may also make more in the grand scheme. If that is your goal. I’d rather have readers any day but the headache of marketing and such is an annoyance. So I think I’ll forgo it for another year. Do you do much marketing for your books or products? Do you enjoy it?

Enjoy life, forget the strife.

6 Comments

Susan Gourley

2016-09-26 03:41:25 Reply

Very interesting. Thanks for sharing. I’ve gone the entire year without paying for any marketing. And lately, I’ve been doing few tweets either. I feel lazy about it. You’re right about Bookbub. I’ve heard it works but it’s not easy to get in.

    Pat Hatt

    2016-09-26 10:16:49 Reply

    As long as one is writing and blogging that is a form of marketing, so no need to feel lazy. Bookbub is a pain in the butt to get in indeed.

Snowcatcher

2016-09-26 14:19:45 Reply

Blogging and email are all I’ve ever done. No mulah for traditional marketing. Which probably is why I’ve sold only 48 books. But my first public book-signing is this weekend… Hopefully it will be worth giving up a day of fall colors in the mountains!

    Pat Hatt

    2016-09-26 21:40:42 Reply

    Hopefully the book signing goes great. Never tried one of them before

Alex J. Cavanaugh

2016-09-26 21:44:06 Reply

That makes sense.
You’re lucky you have books with that many reviews. I think I top out at sixty on Amazon. My publisher has only been able to advertise through BookBub once for my books.

    Pat Hatt

    2016-09-26 21:57:28 Reply

    Bookbub wasn’t as stingy back with my first book so I got them. And that is the only 1 over 100 thanks to bookbub.

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